Marketing Consulting Capabilities

- Strategic marketing and tactical plans for Business and Education markets
- Advertising creative and execution
- Seminar/Event attendance generation & event coordination including web site
- Event registration and reporting
- Lead tracking & database management
- Electronic mail & Fax marketing campaigns
- Primary & Secondary Market research
- Web page development and implementation
- Catalog design, production & distribution
- Design and production of company brochures & collateral
- Literature and program follow-up fulfillment
- Customer satisfaction survey programs
- Plus custom marketing assignments not listed here

Many years ago while taking a seminar by a Stanford Business School professor we captured the essence of marketing into one sentence.

"The best marketing program is when you get people to start talking about your product, service or company to their friends or colleagues."

In other words, the best marketing campaigns are those that create a buzz among your target audience.

How do you do that ? Every company and product is different, but it starts by following some good marketing 101 fundamentals:

- Researching your competition
- Analyzing your messaging and positioning vis-a-vis the competition
- Reviewing existing marketing materials, web site, pr plans, etc.
- Conducting primary and secondary research
- Developing a plan that integrates all your marketing activities and creates a buzz among your target audience

The first step in getting started in setting up a meeting to discuss where you are in this process. We can help you in either a portion of the plan, reviewing the existing plan or writing an entirely new plan. We look forward to working with you to optimize your marketing plans.

Some of the clients we have done marketing research and consulting projects include:

- Exodus/Cable & Wireless
- HP Consulting
- Sun Microsystems
- Palm Inc.
- Dunes (acquired by VMWare Sept 2007)